CeX Spread Christmas Cheer (While Boosting Festive Footfall)

About the project

High Street tech reseller CeX used the Landmrk platform to transform its 344 UK stores into potential prize-winning hot spots in the run-up to Christmas. The retailer placed a prize a day in one of its branches using Landmrk’s competition mechanic. When these were triggered by a visit, the winner was emailed to inform them and then supplied with a unique code with which to redeem their win. CeX shared the promotion via its social media channels and drove awareness through a paid Facebook campaign.


The campaign generated thousands of entries and hundreds of thousands of page impressions over its week-long run. Average session lengths were over a minute and, once the hotspots were set up and tested, the campaign ran without a hitch. As a whole, the project underlined Landmrk’s ability as a platform to support a nationwide High Street campaign with a solid competition mechanic driven by awareness across social media.To find out more about this activation, contact Landmrk direct at hello@landmrk.it