Dovetailing with a fan participation campaign led by TMW Unlimited the fortnight long campaign encouraged people to track down cans of the deodorant which have been secreted around the country to win tickets for Joshua’s World Championship fight.
Landmrk co-founder and CEO Seth Jackson has expounded on our developing understanding of 'Kinetic Currency' -- the notion of users exchanging movement and interaction for reward, be that material or experiential.
In the wake of Landmrk’s successful pitch to Paris Region, the French capital’s official tourism body, Techworld listed Landmrk as a UK-based tourism start-up to watch. Employing the platform to show personalised journeys, real-time travel information and surrounding attractions caught their imagination.
The go-to showbiz publication detailed Latina superstar Shakira's collaboration with Landmrk to reveal artwork, track listings and exclusive backstage content in the run-up to the launch of "El Dorado". More than 1,000 'Goldspots' were put live across 99 countries, one of which was set up to trail a pop-up busk in New York.
TV marketing innovations experts Vast lauded Showtime Networks' smart use of Landmrk to trail the launch of "Homeland" Series 6 by turning fans in Manhattan into special agents tasked with intercepting Presidential phone calls.
US music’s publication of record, Billboard, explained how “La Banda”-winning Latin American boyband energised their fans by sharing early tracks from debut album “Primera Cita” by building a “Pokémon GO!”-style experience on the Landmrk platform.
With alt-J and Keith Richards having already employed Landmrk for very different campaigns, London-based MusicAlly mused as to how the platform might be used next, asking the question: is Landmrk the “Pokémon GO!” of the music world?